Websites & Online Marketing for Attracting Your Ideal Clients

Author Archives: Suzanne Bourgault

Is Your Website Ready for Google Mobilegeddon?

Blog_03 Tributary Setup Mobile Responsive ScreenshotDoes your website meet Google’s Search Results Standards?

To find out, enter your website in Google’s Mobile-Friendly test page:

https://www.google.com/webmasters/tools/mobile-friendly/

What’s interesting is many large companies have websites that do not meet Google’s Search Results Standards.

What this means is, if your website does meet the standards before your competitors’ websites do, this will give you a jump in Google search ranking, while their websites will drop down the list.

Google is providing these suggestions to keep your site at the top of their search ranking. Your customers want to find you, but they want their search to be quick, and will enjoy your site when it is optimized for their use.

Express Yourself Websites is standing by to assist, with several website mobile readiness packages for you to choose from.

Ask about our Website Content Coaching Program

Please contact me at suzanne@expressyourselfwebsites.com, or 925-822-7152, or schedule a phone conversation at a time convenient for you:

Suzanne’s Calendar

I look forward to talking with you soon!

Reference:
http://searchenginewatch.com/sew/news/2405046/google-mobilegeddon-has-officially-arrived

Can people still find you on Google?

On April 21st, Google’s algorithms for websites will change, and roughly 80% of the 1.5 billion internet users, who have smart phones, may not be able to find you using Google search. Google had made these changes to better serve mobile device users, and to optimize their search capabilities for them. This means that you,… Continue Reading

Looking for a Better Way to Create Website Content?

Just a Fad? Do you spend a lot of your precious time creating content that doesn’t get read or shared? Are you starting to think that you’re wasting your time and that this push to create more and more content is just a fad; a fad you’ll sit out? Quality Going South? You may be… Continue Reading

Your Home Page: Three Questions, Three Tips

Is your home page working for you? Is it making visitors want to look at other pages of your website? Or is it annoying them so they leave your website quickly? Check your analytics. If it’s working well, wonderful. Are the results fabulous? So-so? Dismal and depressing? If your home page could be doing a… Continue Reading

Recycle–Your Web Content? Here’s How

Keep that Content Coming When am I supposed to write all that great content? That’s what most small businesses are struggling with. We all want to create effective marketing systems, and it’s daunting to write all the content ourselves. Here are some ideas you can start using today. Getting Out the Recycling Bin Google penalizes… Continue Reading

Six Tips for Getting Your Online Content Shared

Oh, To Be Shared Your mother taught you to share. So did mine. And when we were four, the hard part was sharing our favorite toys. Now sharing has taken on a whole new meaning. It’s still a good thing. We’re still urged to do it. What we’re supposed to be sharing these days is… Continue Reading

Content Marketing Tips–Three More Great Strategies for Small Businesses

Hope you liked last week’s four tips for creating content that will get you ranking on the search engines and attracting new business. Here are three more ideas you can put to work for you. Tip #1 Oh, Say Can You See Visual content is very popular. Videos, infographics, slide shows all provide a welcome… Continue Reading

Content Marketing Tips–Four Steps to More Business

Are you a small business owner? Think you’re too small to use corporate marketing strategies? You’re not. Techniques like the ones I’m about to share with you are available to big and small alike. Here are four tips for creating interesting, unusual, even fabulous content—the kind that’s going to get you finally ranking on the… Continue Reading

Three Things You Need to Know to Rank High in Searches

What are the three main principles that search engines run by? Your website must pass these three tests in order to rank. Ranking means it’s high enough on the list that when a person, otherwise known as a potential client, searches for your product or service, your website comes up on the first page. Because,… Continue Reading

Social Media and Home Buying

More home buyers turning to social media in home-buying process, REALTOR® survey finds (1) Surprised by the C.A.R. findings? Even those of us who live and breathe social media were a bit startled to learn what the California Association of Realtors® found: that home buyers are making social media part of the home-buying process. We… Continue Reading

Making it Easy: Turning Visitors into Leads

Have you ever set big goals? Made grand resolutions? The experts advise us to do that: Think Big! Be Bold! I will lose 75 pounds. I will triple my income this year. I will write the Great American Novel. Tell me the truth: How did that work out for you? It may work for Richard… Continue Reading

Attract and Keep Visitors: By Hook or by Crook?

I recently read an article titled, You’ll Laugh, Then Cry When You See the Simple Trick This Single Mom Uses to Beat Enterprise SEOs that had nothing to do with laughing, crying, tricks, single moms, or enterprise SEO. To be honest, I felt a bit cheated. Yet, I read the article. Why? Because the content… Continue Reading

Site Redesign and SEO Simplified

Unless you know the ins and outs of website design, the idea of updating your website can be terrifying – especially when you start to hear horror stories about how updated websites lose their search engine rankings. (Sorry if you haven’t heard any of those horror stories and I just scared you more.) So, now… Continue Reading

Personalized User Experience Increases Revenue

Have you ever wondered how much money you could save if Amazon.com would just stop managing to advertise something you really wanted while you were shopping for something you actually needed? Initially, Amazon.com spent an obscene amount of money so that the product advertisements you saw would actually appeal to you. These days, however, you… Continue Reading

Set your sights

Set your sights high, the higher the better. Expect the most wonderful things to happen, not in the future but right now. Realize that nothing is too good. Allow absolutely nothing to hamper you or hold you up in any way. ~ Eileen Caddy Continue Reading

The secret of

The secret of success is learning how to use pain and pleasure instead of having pain and pleasure use you. If you do that, you’re in control of your life. If you don’t, life controls you. ~ Tony Robbins Continue Reading

Always continue the

Always continue the climb. It is possible for you to do whatever you choose, if you first get to know who you are and are willing to work with a power that is greater than ourselves to do it. ~ Ella Wheeler Wilcox Continue Reading

In motivating people

In motivating people, you’ve got to engage their minds and their hearts. I motivate people, I hope, by example – and perhaps by excitement, by having productive ideas to make others feel involved. ~ Rupert Murdoch Continue Reading

Success or failure

Success or failure depends more upon attitude than upon capacity successful men act as though they have accomplished or are enjoying something. Soon it becomes a reality. Act, look, feel successful, conduct yourself accordingly, and you will be amazed at the positive results. ~ William James Continue Reading

Marketing Is Power — It Is Taking Charge of Your Own Destiny

For the entire time I worked in Silicon Valley in high tech roles, I never took marketing seriously. The “real” work was done by the creators, the designers, the developers, quality assurance and technical support. Now that I am a business owner, an entrepreneur, I stand corrected. Marketing is power. Marketing is the power to… Continue Reading

Infuse your life

Infuse your life with action. Don’t wait for it to happen. Make it happen. Make your own future. Make your own hope. Make your own love. And whatever your beliefs, honor your creator, not by passively waiting for grace to come down from upon high, but by doing what you can to make grace happen…… Continue Reading

Getting More Links to Your Content – After the Initial Push

You’ve created killer content, strategically promoted it, and the internet stars are sharing it to your target market. What a relief, the links to your site should be rolling in, and your content getting better search engine rankings; it’s time to relax, right? WRONG! There is more to do. How do you know people are… Continue Reading