Websites & Online Marketing for Attracting Your Ideal Clients

Author Archives: Suzanne Bourgault

Giving Users the Best Experience: Format & Analyze

Once someone has opened a website, the number one concern of the owner is to keep that person on the site. Previously, I discussed creating content that your target market will visit your site to read. Now, how do you keep your readers reading? Format for Easy Reading As a rule of thumb, most web… Continue Reading

Giving Users the Best Experience: Plan & Create

What do you want people to do when they arrive at your website? The first, but not so obvious, answer is: STAY. However, people do not stay on web pages that are too complicated or do not provide the desired information. The first two steps to improving your users’ experience on your website are planning… Continue Reading

Your Website: What Do People Notice First?

Website Design When someone visits your website, what is the first thing that they notice?  It is the design.  If the design is not aesthetically appealing, the visitor will abandon the website without exploring further.  For those of us who have studied the Character Codes or the DISC Behavior Styles, we know that different designs… Continue Reading

3 Things You Can Do Right Now to Generate More Sales Leads with Online Marketing

Business owners and professionals all have one thing in common: they all want more sales leads so they can get more clients. Business owners and professionals who are successful at growing their business do 3 things on a consistent and regular basis: Speak in front of audiences of your ideal clients.  Public speaking enhances credibility… Continue Reading

The Secrets to Successful Website Marketing Workshop

The Secrets to Successful Website Marketing Workshop March 29, 2014, 9-5, Concord, CA Diana Morgan of Whole Heart Marketing and Suzanne Bourgault of Express Yourself Websites will be hosting a workshop on “The Secrets to Successful Website Marketing to Get More Clients” on Saturday March 29 from 9-5 in Concord, CA.  Joining Diana and Suzanne… Continue Reading

Do you have your business listed on Google Places?

If you have your business listed on Google Places, this important announcement is for you. Businesses with Google Places listings need to log into their Google Places for Business account, review the business information, update it if necessary and click Submit. If this isn’t completed by February 21, the business will need to go through… Continue Reading

High Search Ranking: Press Releases and Google Plus, a Winning Combination

Press Releases with PRWeb can get you to the top 5 of Google Searches. When your ideal client searches for you on Google, your credibility is increased when you are at the top of the page, and have many listings. Google Plus is a social networking and identity service owned and operated by Google Inc.… Continue Reading

VIP Lunch and Goals and Awards Gala

I had such a wonderful time yesterday at Caterina Rando’s VIP Lunch and Goals and Awards Gala, and being embraced by such warm, generous successful business women at the Radisson in Brisbane.  Linda Lenore, Beverly Adamo, Maggie Schreiber and my strategic alliance partner Diana Morgan were there, among many others.  Linda, Beverly and Diana all… Continue Reading

How can I get onto page one of Google?

Publishing professionally written press releases with PRWeb is a proven way to get yourself and your business on page one of Google.   This can be very expensive.  If you work directly with PRWeb, a premium press release is $369, and that does not include the writing, which can cost as much as $300/ To learn… Continue Reading

Website Marketing --> THE WORKSHOP Saturday February 8, 2014

The last day of 2013!  What an exciting year!  We kick off 2014 with our first Website Marketing Workshop featuring our panel of internet marketing and website experts. I am very excited about sharing the latest secrets on how being active on Google+ will improve your Google search rankings for your EXACT target market! The… Continue Reading

Back from Vacation

I’m back from a Mexican Riviera cruise vacation with my family.  We had a great time!  One of the highlights was swimming with the dolphins.  What a fantastic experience!  They are amazing animals. Going on a vacation, getting away from the usual routine give me a fresh perspective on my life, and my work. Some… Continue Reading

Myth or Fact? Website Content Marketing: 5 Myths That Are…..

Myths! Over the next several blogs I will share the latest information on website content marketing. First of all, what is content marketing? For this discussion, content marketing is about your blogs.  It is writing and posting blogs with unique and valuable content for your prospects and clients on a regular basis.  It is about… Continue Reading

Getting Ready for the Website Workshop!

Yesterday, Anna Edmondson, Doug Silva and Suzanne Bourgault went to the Crowne Plaza Hotel in Concord in preparation for our Website Workshop on Saturday, Sept 28 from 9-4.    Susan, the meetings director, treated us like gold, and held our hand every step of the way.  She says they like to support startups and congratulated… Continue Reading

Websites are Meant to Evolve

There is no such thing as a website that is “finished.”  Websites are meant to continually evolve, as we all evolve in our business and as people.  If we are truly emotionally connected to our websites, they evolve with us.  My website is evolving now.  Ever since I started working with Doug Silva of Midnite… Continue Reading