Google had made these changes to better serve mobile device users, and to optimize their search capabilities for them. This means that you, as a business owner or professional, will want to step up to the plate, and make your site as mobile friendly as possible. Without complying with the new Google suggested changes, your site search results will be significantly impacted, and consequently reduced.
When considering what changes you want to consider, look at all of the possible actions customers might take from a mobile device, and use these ideas as part of your site optimization strategy.
Below are some of the adjustments that will make the difference between whether people can find your site, or not:
- Whether or not the fonts scale works for easy reading and smaller screens
- Are the touch elements, such as buttons, easy to use, and spaced away from other touch elements
- If you have separate mobile URLs, you must redirect mobile users on each desktop URL to the appropriate mobile URL
- Avoidance of irrelevant cross–links. This is when users are linked to desktop-optimized pages from the mobile version of the site, and vice versa
- Slow mobile pages and load time
It‘s also important to note that mobile friendliness is determined at the page level – not site wide.
Google is providing these suggestions to keep your site at the top of their search ranking. Your customers want to find you, but they want their search to be quick, and will enjoy your site when it is optimized for their use.
Express Yourself Websites is standing by to assist, with several website mobile readiness packages for you to choose from.
Ask about our Website Content Coaching Program
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