Websites & Online Marketing for Attracting Your Ideal Clients

Category Archives: Search Technology Changes

Attract and Keep Visitors: By Hook or by Crook?

I recently read an article titled, You’ll Laugh, Then Cry When You See the Simple Trick This Single Mom Uses to Beat Enterprise SEOs that had nothing to do with laughing, crying, tricks, single moms, or enterprise SEO. To be honest, I felt a bit cheated. Yet, I read the article. Why? Because the content was good.

In fact, the content was about content.

Titles can get people to your site, and that’s vital. However, content is what will keep them there, and that is the ultimate goal. Everyone says it – including me. And everyone will keep saying it over and over again – also including me. Good content, or the lack of, will make (or break) your web presence.

If your business is about current events, then your content needs to be – well, current. Relevant, fresh, engaging, and current. And, if you work in current events, you probably want to promote your content in more places than just social media, otherwise people will have a hard time finding you.

However, if your business is something less fickle than current events – so, just about anything else – you can create content that will serve you in the long run.

Author David Cato presented some very solid points for web content strategy. (There I go again, telling you to plan.)

  • Evergreen Content: If what you post today will have value in more than a year, then your content is evergreen.
  • Satisfy a Need: Good long-term content generally answers a question, explains a process, or provides foundational knowledge (why is the sky blue?).
  • Protect Your Brand: Be positive! People are more likely to stick with a brand that satisfies a need in a manner that promotes good will.
  • Be Interesting: Moderate experimentation in terms of delivery is critical to keeping your brand fresh. However, no matter what, your content needs to keep your audience on your site.Keep it informative and use language that will keep your target market engaged – instead of repelled.

Finally, my own additional tip: Flashy headlines are FABULOUS; however, it is only polite that they be on topic. By hook or by crook is not good for your brand.

Site Redesign and SEO Simplified

Unless you know the ins and outs of website design, the idea of updating your website can be terrifying – especially when you start to hear horror stories about how updated websites lose their search engine rankings. (Sorry if you haven’t heard any of those horror stories and I just scared you more.) So, now… Continue Reading

Giving Users the Best Experience: Format & Analyze

Once someone has opened a website, the number one concern of the owner is to keep that person on the site. Previously, I discussed creating content that your target market will visit your site to read. Now, how do you keep your readers reading? Format for Easy Reading As a rule of thumb, most web… Continue Reading

The Secrets to Successful Website Marketing Workshop

The Secrets to Successful Website Marketing Workshop March 29, 2014, 9-5, Concord, CA Diana Morgan of Whole Heart Marketing and Suzanne Bourgault of Express Yourself Websites will be hosting a workshop on “The Secrets to Successful Website Marketing to Get More Clients” on Saturday March 29 from 9-5 in Concord, CA.  Joining Diana and Suzanne… Continue Reading

Do you have your business listed on Google Places?

If you have your business listed on Google Places, this important announcement is for you. Businesses with Google Places listings need to log into their Google Places for Business account, review the business information, update it if necessary and click Submit. If this isn’t completed by February 21, the business will need to go through… Continue Reading

High Search Ranking: Press Releases and Google Plus, a Winning Combination

Press Releases with PRWeb can get you to the top 5 of Google Searches. When your ideal client searches for you on Google, your credibility is increased when you are at the top of the page, and have many listings. Google Plus is a social networking and identity service owned and operated by Google Inc.… Continue Reading

More Proof–Press Releases Work!

Thank you to Gail Nott of Nott LTD Solutions for sharing on Facebook the article on “More Proof Google Counts Press Release Links….” The article states that even though Matt Cutts, head of spam at Google, says that press releases don’t benefit your rankings, Barry Schwartz of Search Engine Land reports on two occurrences… Continue Reading

Google Insider Says Website Videos Are More Important Than Ever

A client of mine told me yesterday that his friend who works at Google in Search says that website videos are now much more important for search engine optimization (SEO).  I asked my client if this increased emphasis on videos for SEO is because of the change that Google recently made on how image search… Continue Reading

Changes to Google’s Image Search Causes Drastic Drop in Image Search Traffic

If you use or rely on image search engine optimization to drive traffic to your website, you have probably noticed a drastic drop in visitors to your website.  This happened because Google improved the image resolution on their search results pages so the user can get what they want right on Google instead of being… Continue Reading