I have learned very clearly from Diana Morgan the importance of staying in front of my ideal clients on a consistent basis. I have also learned advanced techniques from her on how to accomplish this using social media, blogging, and email marketing in an efficient and cost-effective way.
At any given time, 3% of our ideal client prospects are ready to buy from us right now. The goal with marketing is to consistently stay in front of the other 67% who will be shopping for our services in the near future.
For example, I receive periodic emails from a woman that I met through Brandy and Vinca’s workshops. Recently I was in need of her services, and because she had recently sent me an email, even though I didn’t read it, her name was fresh in my mind. I visited her website and found some information on the topic I was interested in, and decided to give her a call to set an appointment with her.
I’m sure there were many other people that I met over the past 2 years who offered similar services as her, but she is the one that I remembered because I had recently seen her name in my email.
Diana manages my social media campaign and coaches me on how to write educational blogs, not just promotional ones. She is a master at inspiring people to take action, and shares her wisdom very generously.
Using social media and email campaigns creates an interesting effect that I didn’t expect; when I go to events, people comment to me that they have seen blogs and emails and comment on the content in them. I see this as expanding my influence. My online messaging transfers from the screen to my conversations with people. It makes that leap to face-to-face contact, which is the ultimate goal of my marketing. The power of this leap cannot be underestimated.
As I head out the door for my morning walk, I am grateful for Diana and what I have learned from her. She inspires me to action!